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Comparison of poster processing in Czechoslovakia, Poland and Japan - 60s and the present
Dvořáková, Barbora ; Slanec, Jaroslav (advisor) ; Maňák, Vratislav (referee)
The thesis deals with the topic of film posters, both contemporary and those from the 1960's. The theoretical part is divided according to individual countries into chapters about Czech posters, Polish posters and Japanese posters of the 1960's and the present day, and discusses the historical development and representatives of poster creation of the given period and country. The analytical part observes the number of occurrences of articles about posters in both selected time periods in all three countries in chosen media as well as monitors the content of these articles.
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Media construction of expert knowledge on an example of the Covid-19 pandemic
Ziegler, Aleš ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This thesis deals with social construction of expert knowledge during particularly dire phase of covid-19 pandemic (July 2020 to February 2021). Theoretical debates regarding the theory of agenda-setting and the paradigm of framing are intruduced, as well as their relation to normative considerations. In the empirical part, qualitative study of interviews with experts running on two important Czech sites is conducted, media frames are identified through grounded theory approach, and quantitative search for interesting relationships between those frames is conducted.
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Rise and Evolution of Online Journalism in the Czech Republic in Case of Online Daily iDnes.cz
Pavec, Michal ; Vojtěchovská, Martina (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis "Rise and Evolution of Online Journalism in the Czech Republic in Case of Online Daily iDnes.cz" considers an important and interesting period of Czech journalism after 1989. Specifically, it focuses on the origins of online daily iDnes and tries to describe history of Czech internet journalism on this example. The main attention is focusing principally on the first stage of daily's history: stage of planning (nine months in 1997), which is characterised with disbelief of publishing company Mafra and very cautious attitude to the plan, and first two years, which are very unusual for starting a professional medium. The authors of the plan intended from the beginning to work with the specific possibilities of hypertext space of the internet. But they had to count with a low budget and only two editors. Only two months were enough to see that internet daily can act as an independent part of the publishing company. The readers of early Czech internet used to visit the new site and iDnes became the most visited internet daily in 1999. Among others they appreciated use of new journalistic genres specific for internet space. For example: online interview and online report. Daily had also possibility to update texts - react to a progression of a situation. This diploma thesis also...
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Framing Autism in Selected Czech Media and Related Discussions
Zoubková, Alice ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis focuses on how the topic of autism is framed in articles published on two Czech internet servers - iDnes.cz and Blesk.cz. However, it also deals with discussions under the various articles, in order to find out what frameworks are in the reader's contributions, and whether there are issues that extend the discourse that speaks of autism. In the theoretical part of the thesis is presented not only the diagnosis of disorders of the autistic spectrum, but also the problems of media representation of otherness or representation of autism in the media. It also includes a more detailed description of the two research methods used, namely discourse analysis and framing. The research section first presents the eleven specific frameworks defined in the articles, devoted to their qualitative evaluation as well as quantitative representation on individual servers in 2016 and 2017. The second half of the empirical part is devoted to the analyzed discussions. In this case, ten major frameworks, as well as their representation on the servers mentioned above, are further elaborated. In the discussion and in the final part of the thesis, the results are compared with the foreign researches, detailed and outlined the possibilities of further research on the given topic.
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Marketing of MF DNES and iDNES.cz
Vaňo, Lukáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This graduation thesis is aimed to identify the current situation of the newspapers Mladá fronta DNES and the internet portal iDNES.cz in the Czech media market. The print market, as well as the Internet market is undergoing some changes mainly caused by technological progress and society development. Both products are under control from the Mafra Media Group, which has to respond to the ongoing development of the Internet, as a dynamically growing media type at the expense of newspapers. The success is the close cooperation between both journal channels and frequent use of the possibilities of promotion in other media under the Mafra Media Group.
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